2 February 2026 10:30
A few years ago, chlorophyllin wasn’t something people talked about. It stayed quietly in the background, mostly used as a coloring ingredient. Today, things have changed. You see it in drinks, supplements, toothpaste, even skincare products. And suddenly, everyone seems curious about this bright green powder.
So what happened?
The short answer: timing.
A Simple Green Ingredient with a Lot of Potential
Chlorophyllin powder comes from chlorophyll, the pigment that gives plants their green color. The difference is that chlorophyllin is water-soluble and much more stable, which makes it easier to work with in modern products.
It dissolves well, keeps its color, and doesn’t break down easily. That alone already explains why manufacturers like it. But there’s more to it than color.
People associate green with freshness, cleanliness, and something plant-based. Chlorophyllin naturally fits into that image.
Why Interest Is Growing So Fast
Consumer habits are changing fast. Many people are tired of artificial colors and strong chemical additives. They want products that feel lighter, simpler, and closer to nature — even if they don’t always read the ingredient list carefully.
This shift is pushing brands to rethink how products look and feel.
As a result, the market for natural or nature-inspired colorants has been growing steadily, with yearly growth estimated around 7 to 10%. Green shades, in particular, are gaining attention because they instantly signal “clean” and “fresh”.
Chlorophyllin sits right in the middle of this trend.
More Than Just Color
What makes chlorophyllin interesting is that it’s not only about appearance.
Many formulators value it for:
its antioxidant properties
its ability to help control unwanted odors
its compatibility with water-based systems
This combination explains why it keeps showing up in new product ideas.
Where Chlorophyllin Powder Is Actually Used
You don’t usually see chlorophyllin sold on its own. It’s almost always part of a finished product. And the list is longer than most people expect.
Food and Drinks
This is still the most common application.
You’ll find chlorophyllin in:
- Functional drinks
- Flavored waters
- Syrups
- Chewing gum and candies
- Green beverages, especially, have grown quickly. In some markets, sales of green functional drinks increased by more than 20% in just one year.
Supplements and Wellness Products
Chlorophyllin is often linked to freshness and internal balance.
It appears in:
- Capsules
- Tablets
- Drink powders
- Liquid drops and gummies
Visually appealing green supplements are particularly popular among younger consumers, who tend to choose products that look “clean” and modern.
Oral Care and Hygiene
This is one of the more practical uses.
Because chlorophyllin helps manage odors, it’s commonly added to:
- Toothpaste
- Mouthwash
- Breath-freshening tablets
- Internal deodorant products
This category continues to grow as people move away from strong synthetic flavors.
Cosmetics and Personal Care
The clean-beauty movement has opened new doors.
Chlorophyllin now appears in:
- Face masks
- Soaps
- Gels and creams
- Natural deodorants
- Green-colored skincare products perform especially well on social media, which pushes demand even further.
Functional Foods and New Concepts
This is where things get creative.
Chlorophyllin is now used in:
- Protein powders
- Nutrition bars
- Plant-based snacks
- Instant drink sachets
This segment is currently one of the fastest-growing applications for chlorophyllin.
Trends That Are Shaping the Market
A few clear trends explain why chlorophyllin keeps gaining ground:
- Strong demand for clean-label products
- Growth of functional beverages
- Rising interest in plant-based visuals
- Preference for water-soluble ingredients
Manufacturers also look for consistency, which is why standardized chlorophyllin powders are becoming more common.
So, Where Is This All Going?
Chlorophyllin powder isn’t a trendy ingredient that will disappear next year. It’s practical, versatile, and fits perfectly with what consumers want right now.
It looks natural.
It works well in formulations.
And it tells a simple story — green, fresh, plant-inspired.
That’s why it’s quietly becoming a core ingredient across food, wellness, and personal care. Not flashy, not exaggerated… just exactly what the market is asking for.